This list of contacts can include as friends, relatives, leads, prospects, or anything that helps you explain who that person is.
In short, one can say that CRM is a relationship management tool, 'a data of people you know'.
CRM has been in use for over 20 years by both small and large companies to keep track of their customers.
CRM systems are developing to have a process around the interpersonal relations that your company has with its customers.
The objective here is to close sales more efficiently or resolving some sorting out of an issues that may be impacting a client relationship..
Examples of popular CRM systems include Sales force, Zoho, Sugar CRM, and many others.
"CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment.
It's the company's response to the customer's ownership of the conversation.
" (Paul Greenberg, a leader in Social CRM) There are two main reasons to come to know to your customers as well as you can through Social CRM: A social CRM system averts the possibility customer information being outdated, since it directly links to the profiles they maintain on their social networks.
A system with relevant information such as that is available through the use of social CRM is more advantageous for a business, in that it can influence contact and report what your customers are doing.
Additionally, you are able to better engage with your customer through social CRM systems.
You may, in the process, discover new potential customers, or even old ones that you had lost contact with.
In simpler terms, Social CRM systems have taken communications to a whole new heightened level! There are several other advantages of Social CRM, most significantly that a customer calls a business with a need.
As well, one can get pointed to potential suppliers, and conversely, linkages can be formed through an easy, efficient method of networking.
Social CRM systems with social media monitoring elements offer the potential to identify who those people with a need are, such that you can communicate with them to offer your services AND log the potential opportunity in the same way you would an enquiry by telephone or web site form, completed by a potential customer.
) It should be added that effective use of Social CRM systems will be underpinned by a sound Social CRM plan, shaping the usage of social networks and the way your business mingles with its customers.
The importance of getting such a strategy and plan effectively cannot be overstated.
But it is necessary that there be effective systems in place that are crucial to shaping this strategy and ensure that it is successfully implemented.