Effectively Using Twitter to Get New Customers and Brand Your Business
No matter when you get on Twitter, you will see tons of people using it. If you hope to succeed marketing with Twitter, you need to utilize all its capabilities and you need to consider everything you do. Monitoring the Twitter stream to see if people are talking about your product/service is the first step towards directly getting in touch with your prospects. Twitter has a search function that will let you know if anyone's talking about your products. You will be able to determine how people see that product and what they really think of it, which you can then use for your marketing purposes. The more you look into discussions like these, the more you'll be able to learn about the customers you're catering to. Promoting your Twitter account is a key factor in the level of your success. In order to use Twitter to drive traffic, people must be aware of you and your account in order to follow you and stay updated with your new tweets. Whatever ethical ways you can think to get followers on Twitter, use them. You will need to put your Twitter account in front of as many eyes as possible. Having your Twitter account name on your business cards is an under utilized method. You have to think out of the box to get new people to follow you. Also, try to build a group of followers who will already want what you have to offer, you will make much more money this way. The size of your audience doesn't mean anything; rather it is how many actually buy that counts. It's about the quality here more than the quantity. Also, don't forget that if you are a member of any forums that you can have a link to your Twitter page in your signature. Just another way to get more followers.
Try and customize your account if you can. You don't want your profile to look like a business or sales page. Visitors should be able to see who you and learn a little about you. You want to stand out of the crowd and Twitter gives you the freedom to do so. Add a human touch to your profile so that people know that you are real. All in all, Twitter is just a unique way to communicate with your target audience. Ultimately it's your choice how you make use of it.